Special edition
Term used as a marketing incentive for products
Special edition
The terms special edition (SE) and limited edition (LE), and variants such as deluxe edition, collector's edition, expanded edition, or nth anniversary edition, are used as a marketing incentive for various kinds of products. The concept originated with published works related to the arts, such as books, prints, music, films, and video games, but now includes clothing, cars, alcohol, fast food, and other products and collectables. A limited edition is restricted in the number of copies produced, though the number itself can range from very low to very high. Suzuki (2008) defines limited edition products as those "sold in a state that makes them difficult to obtain because of companies limiting their availability to a certain period, quantity, region, or channel". A special edition implies there is extra material of some kind included. The term is frequently used on DVD and Blu-ray film releases even when the so-called "special" edition is actually the only version released. Limited time...
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