Playtex

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Playtex is an American brand name covering apparel and feminine care products, most notably bras and tampons. It was founded in 1947 as a division of the International Latex Corporation (ILC), originally to produce consumer latex goods. Playtex was the first to advertise undergarments on national television in 1955, and the first to show a live model wearing only a bra in a commercial, in 1977. ILC's industrial division developed space suits for the Apollo program, before being spun off as ILC Dover in 1967. Playtex introduced tampons in the 1960s, becoming the primary competition to incumbent Tampax. Playtex patented the plastic tampon applicator in 1973. It was among the tampon manufacturers sued in the 1980s following evidence linking high-absorbency tampons to toxic shock syndrome. The brand's ownership has changed many times since its founding. Following acquisitions by Esmark, Beatrice Foods, and a management buyout in 1986, Playtex split in 1988 into separate apparel and consumer...

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