Dr. Simi

Common card · No. 319718

Dr. Simi is the mascot of Farmacias Similares, a Mexican pharmacy chain. Dr. Simi is depicted as an elderly, smiling physician with a large moustache and eyebrows, wearing a white doctor's coat. Outside many stores, people dressed as Dr. Simi in mascot costumes can often be seen dancing. Dr. Simi was created alongside Farmacias Similares in 1997. His character design was inspired by Joaquín Pardavé's character in the film My Memories of Mexico (1944), with the intention of portraying him as a trustworthy, calm, and wise figure. The character's reception has changed over time. During the 2000s, costumed Dr. Simi mascots were often tackled in the streets. Since then, however, Dr. Simi plush toys have become popular gifts from fans to musicians during concerts. The plush toys are typically customized with outfits resembling those worn by the artist receiving them.

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