The Most Interesting Man in the World
Advertising campaign for Dos Equis beer
The Most Interesting Man in the World
The Most Interesting Man in the World is an advertising campaign for Dos Equis beer featuring actor Jonathan Goldsmith as a bearded, debonair older gentleman with voiceovers that were both humorous and outrageous. The advertisements began appearing in the United States in 2006 and became a popular Internet meme. The original campaign ended in 2018. In January 2026, Dos Equis announced it would be reviving the campaign.
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