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Mass media
Forms of media that reach large audiences
Mass media
Mass media refers to the forms of media that reach large audiences via mass communication. It includes broadcast media, digital media, print media, social media, streaming media, advertising, and events. Mass media encompasses news, advocacy, entertainment, and public service announcements, and intersects with the study of marketing, propaganda, public relations, political communication, journalism, art, drama, computing, and technology. The influence of mass media on individuals and groups has also been analysed from the standpoint of anthropology, economics, history, law, philosophy, psychology, and sociology. Mass media is often controlled by media conglomerates, which may include mass media organisations, companies, and networks, and may be susceptible to media capture.
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