Columbia House

Common card · No. 246236

Columbia House is an online retail operation. It was formerly an umbrella brand for Columbia Records' mail-order music clubs, the primary iteration of which was the Columbia Record Club, established in 1955. The Columbia House brand was introduced in the early 1970s by Columbia Records (a division of CBS, Inc.), and had a significant market presence in the 1970s, 1980s and early 1990s. In 2005, longtime competitor BMG Direct Marketing, Inc. (formerly the RCA Music Service or RCA Victor Record Club) purchased Columbia House and consolidated operations. In 2008, the company (as well as book club operator Bookspan) was acquired by private investment group Najafi Companies, and its name was changed to Direct Brands, Inc. Although Direct Brands shut down music mail-order operations in mid-2009, it continued to use the Columbia House brand to market videos in the U.S. and Canada, selling DVDs and Blu-rays via the controversial practice of negative option billing. DB Media's Canadian assets ceased...

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