Princess Cruises

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Princess Cruises is an American cruise line owned by Carnival Corporation. The company is incorporated in Bermuda, and its headquarters are in Santa Clarita, California. As of 2025, it is the sixth largest cruise line by net revenue. It was previously a subsidiary of P&O Princess Cruises. The line has 17 ships cruising global itineraries that are marketed to both American and international passengers. In the late 1970s and 1980s, Princess rose in prominence when American television series The Love Boat was set primarily on the brand's first Pacific Princess in its weekly episodes; the brand has since continued to invoke its connection to the series. Earlier, the first Sun Princess had featured prominently in the 1975 Columbo episode "Troubled Waters".

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