Force (cereal)

Common card · No. 354404

Force was the first commercially successful wheat flake breakfast cereal. Prior to this, the only successful wheat-based cereal products had been Shredded Wheat and the hot semolina cereal, Cream of Wheat. The product was cheap to produce and kept well on store shelves. First produced in 1901 by the Force Food Company in Buffalo, New York, it was one of three companies owned by Edward Ellsworth and advertised using a popular cartoon figure called Sunny Jim.

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