
ITVX
British online video-on-demand service

British online video-on-demand service
ITVX is a British over-the-top, ad-supported streaming service operated by ITV plc. The service offers original content from the broadcaster, livestreams of the ITV television channels, FAST channels, and exclusive and licensed programming. The service succeeds the ITV Hub, which originally launched on 5 December 2008 and had at least 30 million registered users by July 2019.
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