Wrigley's Spearmint

Common card · No. 355275

Wrigley's Spearmint is a brand of Wrigley's chewing gum. Wrigley's launched the brand in 1893, and marketed the gum as its classic brand, although the company's brand Juicy Fruit has been on the market slightly longer. As the name implies, the gum is flavored with the spearmint plant. A drop in advertising rates in 1907 led the company to invest in expanding advertising activity, with Wrigley's Spearmint gaining market share. The gum was marketed as having health benefits. "Spearmen" characters were also used in early advertising campaigns for the gum. The product achieved over $1 million in sales in 1908, and by 1911 it was the most popular chewing gum in the US. In 1912, National Magazine wrote an article about William Wrigley and the success of Wrigley's Spearmint. The company took the unusual move of providing the US Armed Forces with their entire output of Wrigley's Spearmint, during World War II, as shortages meant production was limited during the war, whilst continuing to advertise...

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