Uncommon
Fear, uncertainty, and doubt
Tactic used to influence opinion
Fear, uncertainty, and doubt
Fear, Uncertainty, and Doubt (FUD), or Fear, Uncertainty, Doubt, and Despair (FUDD), is a manipulative tactic used in sales, media, marketing, public relations, opinion polling, and cults. FUD is generally a strategy to influence by disseminating negative, dubious, and false information. FUD is "implicit coercion" by "any kind of disinformation used as a competitive weapon." It is a tactic based on fear appeal, and shares commonalities with 'fearmongering'.
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