Burger King (mascot)
Former mascot of US restaurant chain
Former mascot of US restaurant chain
The Burger King is a king character that was used as the primary mascot for the fast-food restaurant chain of the same name. The first iteration of the Burger King was part of a sign at the first Burger King restaurant in Miami, Florida, in 1955. Later signs showed the King sitting on a "burger throne" as well as atop the BK sign while holding a beverage. In the early 1970s, Burger King started using a small, animated version of the King in its children's advertising, voiced by Allen Swift. In 1976, the original animated King was replaced by another character, the "Marvelous Magical Burger King": a red-bearded, Tudor-style character who ruled the Burger King Kingdom. This version performed magic tricks that were mostly sleight-of-hand, but sometimes relied on camera tricks. His "Magic Ring" could summon copious amounts of food. The Burger King Kingdom advertisements were phased out in the late 1980s in favor of the BK Kids Club Gang and other advertising programs. When Miami-based advertising...
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