King (company)

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King.com Limited is a Swedish video game developer and publisher that specializes in social games. Since 2026, it is one of 3 publishing businesses of Xbox. Headquartered in Stockholm and London, and incorporated in St. Julian's, Malta, King rose to prominence after releasing the cross-platform title Candy Crush Saga in 2012. It is considered as one of the most financially successful games utilizing the freemium model. King was acquired by Activision Blizzard in February 2016 for US$5.9 billion. King is led by President Todd Green. Gerhard Florin took over Melvyn Morris's role as chairman in November 2014. As of 2017, King employed 2,000 people. In October 2023, Microsoft acquired King's parent company Activision Blizzard, maintaining that the company will continue to operate as a separate business. While part of the larger Xbox division, King continues to develop and publish games internally.

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