Unboxing

Common card · No. 337888

Unboxing is the process of unpacking consumer products, especially high-tech gadgets, as recorded on video and shared online. It is the visual documentation of the out-of-box experience. The video typically includes a detailed description and demonstration of the product. The first unboxing video, featuring a Nokia E61 cellphone, appeared in 2006, and searches for the term "unboxing" began to surface later that year, according to Google Trends. Initially, unboxing videos focused primarily on gadgets and fashion items. However, as the trend gained popularity, unboxing videos were available for almost all products available for purchase. By 2014, some companies were known to upload unboxing videos for their own products, while others sent products to content creators for free. Some people believe that the popularity of unboxing videos is due to the ability to provide an authentic look at the product without any manipulative advertising. By seeing what the customer is getting, they can make...

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