Cold calling

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Cold calling is the solicitation of business from potential customers who have had no prior contact with the salesperson conducting the call. It is an attempt to convince potential customers to purchase the salesperson's product or service. Generally, it is an over-the-phone process, making it a form of telemarketing, but can also be done in-person by door-to-door salespeople. Though cold calling is common as a legitimate business technique, scammers can use cold calling as well. Cold calling allows businesses to reach new customers at low cost, and has a particular advantage of tending to involve key decisionmakers early in the process. It opens access to new markets and relationships. On the other hand, prospects tend to consider the technique intrusive, and it is relatively inefficient and fatiguing for the soliciting salesperson.

Read on Wikipedia · Image Gottlieb Schäffer (1861–1934), Public domain