Gunne Sax

Common card · No. 415424

Gunne Sax is a retired clothing label owned by Jessica McClintock, Inc., which specialized in formal and semi-formal wear for young women. Eleanor Bailey and Carol Miller co-founded the label in San Francisco in 1967, before partnering with Jessica McClintock in 1969 for a $5,000 investment. The name "Gunne Sax" was associated with the label's roots in prairie, Victorian, and Edwardian-styled designs which drew on many elements popular in late-19th and early-20th-century American fashion such as lace, gingham, and calico. The enterprise was named after the "gunny sack" (hessian/burlap bag) or trim used on some of the earlier dresses. Gunne Sax also manufactured renaissance- and medieval-inspired designs, with empire waistlines and center plackets, and used other historical costume elements such as corset-like laced bodices and puffed sleeves that tightened below the elbow, a style popular in the Tudor period, and then in the 1820s, 1830s and 1890s, known as "leg o'mutton." The earliest...

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