Multi-Coloured Swap Shop

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Multi-Coloured Swap Shop, more commonly known simply as Swap Shop, is a British children's television series that aired on BBC1 from 2 October 1976 to 27 March 1982. The show was presented by Noel Edmonds, Keith Chegwin, John Craven and, from 1978, Maggie Philbin. It was groundbreaking in many ways: by broadcasting live on Saturday mornings, being three hours in length, and using a direct telephone number extensively for the first time on TV. The concept of the show revolved around children being able to call the telephone number and "swap" any item of theirs with something owned by another viewer of the show, anything from toys to full collections of memorabilia. Additionally, outside broadcasts fronted by Chegwin called "the Swaporama" allowed children to attend events to physically swap their items in-person. The show also featured celebrity interviews, music performances and competitions. Craven contributed news updates similar in vein to his programme Newsround. Edmonds, Chegwin and...

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