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Astroturfing
Public relations tactic using fake grassroots movements
Astroturfing
Astroturfing is the practice of hiding the sponsors of an orchestrated message or organization to make it appear as though it originates from, and is supported by, unsolicited grassroots participants. It is a deceptive practice intended to give the statements or organizations credibility by withholding information about the source's financial backers. The implication behind the use of the term is that instead of a "true" or "natural" grassroots effort behind the activity in question, there is a "fake" or "artificial" appearance of support. It is increasingly recognized as a problem in social media, e-commerce, and politics. Astroturfing can influence public opinion by flooding platforms like political blogs, news sites, and review websites with manipulated content. Some groups accused of astroturfing argue that they are legitimately helping citizen activists to make their voices heard. Various detection methods have been developed by researchers, including content analysis, linguistic analysis...
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