Qualtrics

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Qualtrics, LLC is an American experience management company, with co-headquarters in Seattle, Washington, and Provo, Utah. The company was founded in 2002 by Scott M. Smith, Ryan Smith, Jared Smith, and Stuart Orgill. Qualtrics offers a cloud-based subscription software platform for what they call Experience Management, which it launched in March 2017 and helps companies collect and analyze feedback from employees, customers and others. Qualtrics software is used widely in academia to conduct survey research; however, in 2012 the company began to pivot toward serving enterprise customers. As of 2026, the company is focused on data collection and the use of agentic AI.

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