Common
Superficial charm
Flattery, telling people what they want to hear
Flattery, telling people what they want to hear
Superficial charm (or insincere charm) is a social act used to mask underlying insincerity or malicious intent. Ordinarily, charm is a byproduct of genuine interest in others and involves displaying one's best personality traits. Charm becomes superficial when it is motivated by a desire to ingratiate or persuade whilst hiding large aspects of one's personality, subverting the genuine warmth of ordinary charm. It is associated with antisocial personality disorder (ASPD) and is listed on the Psychopathy Checklist-Revised (PCL-R).
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