Italian fashion

Common card · No. 410884

Italy is one of the leading countries in fashion design, alongside France and the United Kingdom. Fashion has always been an important part of the country's cultural life and society, and Italians are well known for their attention to dress. The concept of la bella figura, or good appearance, retains its traditional importance in Italian society. As such, Italian fashion brands are associated with the core values of Italianness or italianità, which consumers have embraced globally. Italian fashion became prominent during the 11th to 16th centuries, when artistic development in Italy was at its peak. Cities such as Rome, Palermo, Venice, Milan, Naples, Florence, and Vicenza started to produce luxury goods, hats, cosmetics, jewelry, and rich fabrics. From the 17th century to the early 20th century, Italian fashion lost its importance and lustre, and Europe's main trendsetter became France, with the great popularity of French fashion; this is due to the luxury dresses designed for the courtiers...

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