Fruit Roll-Ups
American fruit snacks that originated in the 1980s
Fruit Roll-Ups
Fruit Roll-Ups is a fruit-flavored snack brand first sold in grocery stores in 1979 by General Mills under its Fruit Corners label, a subsidiary of Betty Crocker. The product is a flat, corn-syrup-based, fruit-flavored sheet rolled into a tube and laid on cellophane to keep it from sticking to itself. Today, Fruit Roll-Ups remain manufactured by General Mills and distributed under the Betty Crocker brand in the United States and under the Uncle Tobys brand in Australia. Several similar products have been marketed by General Mills and by other companies.
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