Metro (restaurant chain)

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Metro is an Icelandic fast food restaurant chain. It replaced McDonald's after it left Iceland on 30 October 2009 as a result of the 2008–2011 Icelandic financial crisis and high tariffs on imported ingredients. The franchise holder, Lyst Hr., refused to increase the prices of their products, to stay competitive with local restaurants who used ingredients sourced locally. The franchise owner decided to close down all McDonald's operations and replaced them with their own franchise, Metro. In contrast with McDonald's, Metro uses cheaper, locally supplied ingredients, which enables them to sell their products at lower prices. Some original McDonald's menu items are on the Metro menu along with domestic products, with menu items previously used in McDonald's now translated to the Icelandic language.

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