Geert Hofstede

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Gerard Hendrik (Geert) Hofstede (2 October 1928 – 12 February 2020) was a Dutch social psychologist, IBM employee, and Professor Emeritus of Organizational Anthropology and International Management at Maastricht University in the Netherlands, well known for his pioneering research on cross-cultural groups and organizations. He is best known for developing one of the earliest and most popular frameworks for measuring cultural dimensions in a global perspective. Here he described national cultures along six dimensions: power distance, individualism, uncertainty avoidance, masculinity, long term orientation, and indulgence vs. restraint. He was known for his books Culture's Consequences and Cultures and Organizations: Software of the Mind, co-authored with his son Gert Jan Hofstede. The latter book deals with organizational culture, which is a different structure from national culture, but also has measurable dimensions, and the same research methodology is used for both.

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