Uncommon
The Body Issue
Annual ESPN special release magazine
The Body Issue
The Body Issue was an annual edition of ESPN The Magazine that featured dozens of athletes in nude and semi-nude photographs, which was intended to rival the annual Swimsuit Issue from Sports Illustrated. The first issue debuted on October 19, 2009. The 2009 edition had six alternative covers featuring Serena Williams (tennis), Carl Edwards (NASCAR), Adrian Peterson (NFL), Dwight Howard (NBA), Gina Carano (mixed martial arts) and Sarah Reinertsen (triathlons). The Serena Williams edition sold the most copies. The 2009 issue was a financial success, achieving double the normal edition sales, greater sales than any bi-weekly issue in over two years and 35 percent more ad sales than comparable issues, which led to plans for extended marketing of the 2010 edition. The edition included regular sports coverage. In the bodies section athletes were featured on and off the field. Even a picture during a knee surgery was included. The "Bodies We Want" section was a feature of the best bodies in...
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