Ashley Madison

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Ashley Madison, or The Ashley Madison Agency, is a Canadian online dating and social networking service. It was launched in 2001 and marketed to people who are married or in relationships and looking for affairs. The website's slogan was "Life is short. Have an affair". In 2026, the company rebranded, turning away from married dating to focus on discreet dating. Its slogan is now "Where Desire Meets Discretion". Ashley Madison has been criticised for being a "business built on the back of broken hearts" and the use of guerrilla marketing for advertising. The company gained notoriety in 2015, when it was subject to a data breach, and the personal information of millions of users was released to the public. The breach also revealed that the company exaggerated the size of its userbase by "creating fake accounts, or not stopping others from creating fake accounts".

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