Whitepages (company)

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Whitepages is an American provider of online directory services, fraud screening, background checks, identity verification, property data analysis, and data access via APIs for consumers and businesses. It has the largest database available of contact information on residents of the United States. Whitepages was founded in 1997 as a hobby for then-Stanford student Alex Algard. It was incorporated in 2000 and received $45 million in funding in 2005. Investors were later bought-out by Algard in 2013. From 2008 to 2013, Whitepages released several mobile apps, a re-design in 2009, the ability for consumers to control their contact information, and other features. From 2010 to 2016, the company shifted away from advertising revenue and began focusing more on selling business services and subscription products.

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