Color psychology

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Color psychology is the study of colors and hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that may cause certain emotions in people. How color influences individuals may differ depending on age, gender, and culture. Although color associations may vary contextually from culture to culture, one author asserts that color preference may be relatively uniform across gender and race. Color psychology is widely used in marketing and branding. Marketers see color as an important factor, since color may influence consumer emotions and perceptions about goods and services. Logos for companies are important, since the logos may attract more customers. The field of color psychology applies to many other domains such as medical therapy, sports, hospital settings, and even in game design. Carl Jung has been credited as one of the pioneers in this field for his research on the properties and meanings of color...

Read on Wikipedia · Image Johann Wolfgang von Goethe, Friedrich Schiller, Public domain