Tango (drink)

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Tango is a British carbonated soft drink brand owned and manufactured by Carlsberg Britvic subsidiary Britvic, primarily marketed in Britain and Ireland. The drink is made and sold in various flavours consisting of real fruit, such as orange, apple, cherry or mango. The Tango brand has also been extended into slushies (Tango Ice Blast) and non-drink products like bonbon sweets. Tango was launched as an orangeade drink in April 1958 by Porth-based Corona Soft Drinks. Tango differentiated from regular Corona with the addition of real fruit and was sweetened with real sugar. The Beecham Group bought Corona and hence the Tango product in September 1958. Since October 1986, Tango has been owned by Britvic, which since 2025 has been merged with Carlsberg Group. The brand has been well known for its viral marketing approach, especially humorous adverts broadcast on television in Britain in the 1990s from the Howell Henry Chaldecott Lury advertising agency. Tango's politically incorrect ad campaigns...

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