Alastair Campbell

Epic card · No. 13943

Alastair John Campbell (born 25 May 1957) is a British journalist, author, strategist, broadcaster, and activist. Campbell worked as Tony Blair's spokesman and campaign director in opposition (1994–1997), then as Downing Street Press Secretary, and as the Prime Minister's Official Spokesperson (1997–2000). He then became Downing Street's director of communications and spokesman for the Labour Party (2000–2003). Campbell was political editor at the Daily Mirror newspaper in the 1980s and of Today in the 1990s. Shortly after Blair was elected as Leader of the Labour Party in 1994, Campbell left the Today to become Blair's press secretary. He was one of several key people responsible for the rebranding of the Labour Party as New Labour before its victory in the 1997 general election. In addition to being the press spokesman, Campbell was Blair's speechwriter and chief strategist, earning a reputation for ruthless news management. Campbell played an important role in the run-up to the 1997...

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