Philip Kotler

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Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus. From 1962 to 2018, he was the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is known as "The Father of Modern Marketing", mainly for popularizing the marketing mix concept. Kotler has written more than 80 books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty, and Winning at Innovation. He has described strategic marketing as "the link between society's needs and its pattern of industrial response." Kotler has served as a consultant to major corporations, including IBM, General Electric...

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