Content farm

Common card · No. 330478

A content farm or content mill is an organization focused on generating a large amount of web content, often specifically designed to satisfy algorithms for maximal retrieval by search engines, a practice known as search engine optimization (SEO). Such organizations often employ freelance creators or, since 2022, use generative AI tools, with the goal of generating large amounts of content in the shortest time and for the lowest cost. The primary goal is to attract as many page views as possible, and thus generate more advertising revenue, at the cost of the accuracy of information. The emergence of these media outlets is often tied to the demand for "true market demand" content based on search engine queries. Content farms have been criticized for producing misinformation.

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