Rover Company

Uncommon card · No. 128459

The Rover Company Limited was a British bicycle, motorcycle and car manufacturing company in independent operation between 1878 and 1967, beginning car manufacturing in 1904. It primarily operated from its base in Solihull, Warwickshire. Rover also manufactured the Land Rover series from 1948 onwards, and created the Range Rover in 1970, which went on to become its most successful and profitable product. Land Rover eventually became a separate company and brand in its own right. Rover was bought by Leyland Motors in 1967, which had already acquired Standard-Triumph seven years earlier. Initially, Rover maintained a level of autonomy within the Leyland conglomerate, but by 1978, Leyland – by then British Leyland (BL) – had run into severe financial difficulties and had been nationalized by the British Government. Most of the assets of the former Rover Company were moved into a new BL subsidiary named Land Rover Ltd whilst the Rover marque itself continued to be used on other BL products...

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