Foot-in-the-door technique

Common card · No. 357001

Foot-in-the-door (FITD) technique is a compliance tactic that aims at getting a person to agree to a large request by having them agree to a modest request first. If a smaller request is granted, then the person who is agreeing feels like they are obligated to keep agreeing to larger requests. The saying originates from door to door salesmen who keep the door from shutting with their foot, giving the customer no choice but to listen to the sales pitch.

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