Culture jamming

Common card · No. 200549

Culture jamming (sometimes also guerrilla communication) is a form of protest used by many anti-consumerist social movements to disrupt or subvert media culture and its mainstream cultural institutions, including corporate advertising. It is often described as a way of drawing attention to the methods through which mass society and media institutions shape public perception. Culture jamming employs techniques originally associated with the Letterist International and later with the Situationist International, including détournement. It uses the language and rhetoric of mainstream culture to critique the social institutions that produce that culture. Tactics include editing company logos to critique the companies, products, or concepts they represent, or using fashion statements that deliberately clash with current fashion trends. Culture jamming often uses mass media to produce ironic or satirical commentary about mass media itself, commonly by adopting the communication methods of the...

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