
118 118 (UK)
Directory enquiries provider

Directory enquiries provider
118 118 is the UK telephone number for a US owned directory enquiries provider. Once wildly popular for its advertising featuring two runners, the service has experienced a dramatic decline in calls due to easily accessible information via mobile devices. Calls are answered from call centres in the Philippines, with some administration in Cardiff, Wales and other management offices in London, and provide answers to general questions on any subject. 118 118 started operation in December 2002. In September 2013 the company started 118 118 Money, a provider of unsecured personal loans and credit cards. In 2006, kgb, the parent company of 118 118 in the UK, purchased rival Directory Assistance provider Conduit to produce the largest company of its type in the UK.
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