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E-commerce in India
The size of the e-commerce market in India was estimated at US$147.3 billion in 2024, with an 18.7 percent predicted compound annual growth rate (CAGR) through 2028. This growth is driven by technological innovations, cheaper data rates, and rising smartphone adoption, along with increased market penetration in Tier II and Tier III cities. By 2027, the number of Indian e-commerce consumers is projected to be 400 million, up from 312.5 million in 2022. India had an Internet user base of about 690 million in 2023, about 40 percent of the population. Despite India's being the second-largest user base in the world, behind only China (1.079 billion, 48 percent of population), its penetration of e-commerce is comparatively lower. However, an estimated 6 million new users were being added monthly in 2014. In India, cash on delivery is the most preferred payment method, accumulating 75 percent of e-retail activities. Demand for international consumer products (including long-tail items) is growing...
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