Uncommon
Jose Cuervo
Tequila brand based in Mexico
Jose Cuervo
Jose Cuervo is a Mexican brand of tequila manufactured by the family of founder José Antonio de Cuervo and distributed by Proximo Spirits. For many years, it has been the best-selling tequila brand in the world. As of 2024, Jose Cuervo sells 8.9 million cases of tequila in the US, responsible for 1 out of every 5 cases in the tequila category. Jose Cuervo is family-owned and is run today by the Beckmann family, descendants of Don José Antonio de Cuervo. Juan-Domingo Beckmann is the sixth-generation leader of the company. In July 2013 the Beckmann family's Proximo Spirits took over distribution of Jose Cuervo from Diageo, following Diageo's failed attempt to buy the company. The Jose Cuervo family of products that bear its name are: Jose Cuervo Tradicional, Jose Cuervo Especial, and Jose Cuervo 250 Aniversario. There are also prepared cocktails including Jose Cuervo Margaritas and Jose Cuervo Sparkling Margaritas.
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