French Connection (clothing)

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French Connection (also branded as FCUK or fcuk) is a UK-based global retailer and wholesaler of fashion clothing, accessories and homeware. Founded in the early 1970s by Stephen Marks, who also serves as chairman and chief executive, it is based in London and its parent French Connection Group PLC was formerly listed on the London Stock Exchange. It was acquired by MIP Holdings Ltd in 2021. French Connection distributes its clothing and accessories through its own stores in the UK, US, and Canada and through franchise and wholesale arrangements globally. The company became notorious for the use of the "fcuk" initialism in its advertising campaigns in the early 2000s. Other brands currently within the group include Great Plains, Toast and YMC. Former brands include Nicole Farhi.

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