Bikaneri bhujia

Common card · No. 498335

Bikaneri bhujia, often simply called bhujia, is a crispy snack prepared by using Vigna aconitifolia, gram flour and spices, originating from Bikaner, a city in the western state of Rajasthan in India. It is light yellow in colour and closely resembles sev in appearance, but is crunchier and more strongly flavoured. Bhujia has become not just a characteristic product of Bikaner, but also a generic name. Bikaneri bhujia is a cottage industry in Bikaner, Rajasthan, and provides employment to around 2.5 million people in villages of the region, especially women. Recently, it has faced competition from multinational companies like Pepsico as well as Indian snack companies, which have used the name bhujia. After struggling with numerous copycats over the years, in September 2010, the Indian Patent Office confirmed the geographical indication rights and a patent was issued for the brand name Bikaneri bhujia to local manufacturers of Bikaner.

Read on Wikipedia · Image Nagarjun Kandukuru from Bangalore, India, CC BY 2.0