Greenwashing

Uncommon card · No. 130678

Greenwashing, or Green Sheen, is any advertisement or PR campaign designed to deceive the public into thinking an organization's products, goals, or policies are environmentally friendly. The term is a compound of 'Green' and 'Whitewashing'. Firms engage in greenwashing for three primary reasons: to gain legitimacy among people concerned for the environment, to project an image of environmental responsibility or broader sustainability to the wider public, and to distance themselves from their environmental lapses or those of their suppliers. Since there is no universally agreed definition of greenwashing, determining whether a given instance is or isn't greenwashing can be challenging for consumers and regulatory bodies. The term is subjective, and depends on interpreting an action as genuine or purely concerned with boosting an organization's image. A common rule of thumb for determining if an organization is greenwashing is whether an organization spends significantly more resources...

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