Christmas creep

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Christmas creep (also referred to as holiday creep) is a merchandising phenomenon in which merchants and retailers introduce holiday-themed merchandise, decorations or music well before the traditional start of a holiday shopping season. The term "Christmas creep" was first used in the mid-1980s but the phenomenon is much older. Christmas is often referred to by retailers as the "golden quarter"; that is, the three months of October through December is the quarter of the year in which the retail industry hopes to make the most profit. The phenomenon of Christmas creep is associated with the desire of merchants to take advantage of particularly heavy Christmas-related shopping well before Black Friday in the United States and before Remembrance Day in Canada. In the United States, historical motives for extending the Christmas shopping season have also included concern for the well-being of factory workers, shop girls and delivery boys, and the need to mail gifts in time to reach overseas...

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