Pocket Coffee

Common card · No. 427704

Pocket Coffee is a brand of the Ferrero company for a chocolate confectionery, sold internationally. First marketed in Italy in 1968, each Pocket Coffee is an individually wrapped shell of dark chocolate containing liquid espresso. As with Ferrero's Rocher, Mon Chéri, and Raffaello, production limits sales from November to April. William Salice, assistant to Ferrero's owner, Michele Ferrero, conceived the product in the early 1960s after noticing no bars at Italy's then relatively new Autogrills, a proprietary eponym synonymous with Italian highway rest stops. Ferrero conceived a product for anyone working long hours, e.g., truck drivers. Michele Ferrero conceived the slogan: "the energy of chocolate and the charge of coffee".

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