World Bodybuilding Federation

Common card · No. 453676

The World Bodybuilding Federation (WBF) was a bodybuilding organization founded in 1991 by Vince McMahon. It operated as a subsidiary of his company Titan Sports, the owners of the World Wrestling Federation (WWF, now WWE). Tom Platz announced the WBF during the closing ceremonies of the International Federation of BodyBuilding (IFBB) Mr. Olympia competition in September 1990, which he and McMahon had attended as representatives of an accompanying magazine. The WBF aimed to bring bigger prize money and more "dramatic" events to the sport of bodybuilding; its events would incorporate presentation elements inspired by professional wrestling, such as competitors being given ring names and kayfabe personas that were showcased in entertainment-based segments and rounds. WWF television programming featured cross-promotion for the WBF, while the organization would later launch its own weekly television program, WBF BodyStars. The organization signed long-term contracts with a number of IFBB regulars...

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