WWE brand extension

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The brand extension, also referred to as the brand split, is the separation of the American professional wrestling promotion WWE's roster of wrestlers (and, at various times, creative staff) into distinct divisions, or "brands". The promotion's wrestlers are assigned to a brand via the annual WWE Draft and exclusively perform on that brand's weekly television show, with some exceptions; wrestlers not assigned to a brand are regarded as "free agents". Throughout its history, WWE has utilized the brand extension twice. The first brand split occurred from 2002 to 2011, while the ongoing second began in 2016. The brand extension separates its wrestlers into different shows, such as Raw and SmackDown, helping attract more fans and increase revenue. WWE currently promotes four brands. The two main brands, referred to as the main roster, are Raw and SmackDown. NXT, WWE's third brand, was launched in 2010 and has served as WWE's developmental territory since 2012. A fourth brand, Evolve, launched...

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