Banijay Entertainment

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Banijay Entertainment UK Ltd. is a British multinational television production and distribution conglomerate operated as a 50-50 joint venture between French sports betting and entertainment company Banijay Group and American-based RedBird IMI, itself a joint venture of American private equity firm RedBird Capital Partners and Emirati media investment company International Media Investments. It was formed in 2026 from the merger of the first and second incarnation of Banijay's television production and distribution arm and RedBird IMI's All3Media business. Reports of a merger emerged in January 2026, and was later announced in March, before completing in July. The company is led by chief executive officer (CEO) Marco Bassetti, formerly CEO of the original Paris-based Banijay Entertainment; and chairman Jeff Zucker, a RedBird IMI executive who chaired All3Media following its 2024 sale. It is headquartered in London, England, where All3Media was based. At the time of the merger, the combined...

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