Cinnamon challenge

Common card · No. 292206

The cinnamon challenge is a food challenge that gained viral recognition on social media in the early 2010s. For the challenge, participants film themselves attempting to eat a spoonful (typically a tablespoon) of ground cinnamon in under 60 seconds without drinking anything. The challenge is difficult and carries substantial health risks because the cinnamon can coat and dry the mouth and throat, possibly resulting in coughing, gagging, vomiting, and inhalation of cinnamon, which can in turn lead to throat irritation, breathing difficulties, and risk of pneumonia or a collapsed lung. The challenge has been described online since 2001, and increased in popularity in 2007, peaking abruptly in January 2012 and falling off almost as sharply through the first half of that year, then tapering off almost to its previous level by 2014. By 2010, many people had posted videos of themselves attempting this challenge on YouTube and other social networking websites. At the height of its popularity...

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