
Flying Tiger Copenhagen
Danish variety store chain

Danish variety store chain
Flying Tiger Copenhagen (formerly Tiger until 2016) is a Danish variety store chain. Its first shop opened in Copenhagen in 1995, and the chain now (as of 2026) operates +1,100 shops across 46 countries. Flying Tiger's name derives from similarities between the Danish pronunciation of the animal name tiger (IPA: [ˈtsʰiːɐ]) and the Danish word tier (IPA: [ˈtsʰiˀɐ]), used to denote a 10 kroner coin; in the first stores in Denmark, all items cost 10 kroner. The chain sells a variety of items, mostly accessories and toys. The layout of its stores resemble mazes. Flying Tiger's former CEO, Mette Maix, said the format of the shop is designed to feel "like a treasure hunt" by adding at least 300 new items each month to the shop's selection.
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