New Coke

Uncommon card · No. 77211

New Coke was the informal name given to a reformulated version of the soft drink Coca-Cola, introduced by the Coca-Cola Company in the United States in April 1985. It was renamed Coke II in 1990 and was discontinued in July 2002. By 1985, Coca-Cola had been losing market share to diet soft drinks and non-cola beverages for several years. Blind taste tests indicated that consumers preferred the sweeter taste of rival Pepsi-Cola, leading the company to reformulate its product. The change was met with widespread negative public reaction, and New Coke came to be regarded as a significant marketing failure. Within three months, the Coca-Cola Company reintroduced the original formula under the name "Coca-Cola Classic", which produced a notable increase in sales. The reversal prompted speculation that the formula change had been a deliberate strategy to revive interest in the original product, an interpretation the company has consistently disputed. The episode generated lasting discussion about...

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