
Times Square Ball
Time ball in New York City's Times Square

Time ball in New York City's Times Square
The Times Square Ball is a time ball located in New York City's Times Square. Located on the roof of One Times Square, the ball is a prominent part of a New Year's Eve celebration in Times Square commonly referred to as the ball drop, where the ball descends down a specially designed flagpole, beginning at 11:59:00 p.m. ET, and resting at 12:00:00 a.m. to signal the start of the new year. The event was first organized by then-New York Times owner Adolph Ochs, expanding upon New Year's fireworks displays he held at the building since 1904 to promote its status as the Times' headquarters. The ball itself was designed by sign company Artkraft Strauss, and inspired by the time ball at the Western Union Telegraph Building. First held on December 31, 1907, to welcome 1908, the ball drop has been held annually since, except in 1942 and 1943 in observance of wartime blackouts during World War II. The ball has been updated six times to reflect improvements in lighting technology: the original ball...
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